Not so long ago, I read an e-book about how to monetize a message. The author is a successful business consultant and website developer and she brought up an excellent point. As a business owner (solopreneur or an employer), you constantly think about your business: its goals, struggles, all the to-dos, what needs to be improved, etc. Determined to make your business the best it can be, you work coaches or consultants, attend seminars in the areas of improvement, listen to webinars, and sign up for any appropriate free e-book you can find, correct? We all do that and there is absolutely nothing wrong with being proactive and resourceful. However, many business owners get stuck because they only receive one piece of a puzzle. I see this often with my clients, and the above-mentioned e-book author sees it with her clients.
SEE THE BIG PICTURE
In order to succeed not just in business, but in any area, seeing the bug picture is crucial. For example: one of the keys to attract more clients is to become visible and market yourself, most often through your website, Facebook Page, Twitter and LiknkedIn profiles, a blog and newsletter. But none of the how-to-build-your-own-website or put-your-marketing-on-autopilot-in-3-steps type of webinars will yield any new clients unless there is cohesiveness in all that you do: you have clearly defined goals, objectives and strategies.
– What do you want to achieve with your website?
– Should your FB Page generate new leads or be engaging for your existing clients?
– How to convince people to give you their email-address so you can send them your newsletters and special promotions?
You must be clear on your purpose, clientele and brand messaging.
So be careful and make sure you have all this in mind when you resort to all the resources available to you.
TAKE A STEP BACK
Making sure you stay on the top of your game, continuously improving your business and coming up with new and new ways to grow can quickly become overwhelming. How often do you feel as if you have developed a tunnel vision and have become frustrated because you just can’t seem to put all the pieces together? Many times, all you need is to take a step back. Take a breather. Disconnect.
Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group, for example, she implemented nap rooms within her company so her staff to take power naps during the workweek. She know that this helps them stay sharp and creative. Many other highly successful leaders and CEOs actually schedule a quiet, brainstorming time into their daily itinerary. They don’t do anything in order to allow their creative juices to flow, and to think.
While this approach may seem to be counterproductive, the researches have shown that everybody needs that quiet time. How often has this happened to you: when your mind is focused on something completely unrelated to your business, issues, goals you strive to achieve, you get it. While you’re playing with your kids or surfing the waves of the Pacific or planting shrubs in your backyard – it trucks you like lighting. The big idea. The answer you were looking for. It all seems to be clear and you’re ready to dive right into taking an action, taking your business to the next level. You just got unstuck!
Tell me, do you have any special approaches to finding the answer, to brainstorming, to seeing the bigger picture? And if you’re in a need for help, contact me and we’ll get you unstuck.