You want to know the secret formula, don’t you? Well, we all do, but there is none. There is one thing, though that I’ve been hearing more and more about, and I can tell you from my own experience that it can be a game-changer.
CLIENTS WANT AUTHENTICITY
A few days ago, I attended National Association of Professional Women’s conference with some prominent guest speakers, all of them highly accomplished, independent and successful women. Each of them had a different story to tell and each one of them walked a different path. However, they all had one thing in common – they were authentic.
It is so easy to get caught up in the moment and to be overwhelmed by all the information, how-tos and must-dos. What works for some, doesn’t mean it will work for all, so you need to keep trying, you need to find your own voice.
To be authentic is especially important when you are a service provider, and when you are your own brand. Well, authenticity is just as important when you are selling a product. People buy you.
Keep in mind that before people will buy your service, they first need to know you understand them and then they want to feel connected to you.
One way to build relationships is to create a community of people who are likeminded, who share same values and are looking to solve the same problem – and you have a solution for them. You can create your own community or become a part of one that already exists. It can be a real-life or a virtual one. With the technology available and accessible today, there are no boundaries and great distances.
In order to be able to build a community, you need to be visible. If you want people to trust you, you need to first earn their trust. Here are just a handful of ways to increase your visibility:
– Organize seminars and workshops, participate in panels: there’s no need for you to start form the scratch. Simply contact organizations in your area that serve and have an access to your potential clients, and offer to educate and help their members. Empower them, be a source of information.
– Write blogs and articles: in order to reach a wider population, these two vehicles are ideal to increase your exposure. Know your unique value proposition, your expertise and know what your clients’ pain point are. Then give them the tools, ideas to solve their problems.
– Send out newsletters: similar than the blogs and articles mentioned above, publishing your newsletter and sending it to your contacts is another way of gaining credibility. Studies show that people need to see your name/brand at least seven times in order to be able to recall it. No list is too small for you to start. And there are numerous of ways to build your mailing list, which is a topic I’ll discuss at some other time.
– Be active on the social media: work within your virtual community as well as within others, already existing ones. I can hear many of you murmur that you don’t have the time, interest or knowledge to do that. Well, this is where a Virtual Assistant or a Virtual Business Manager steps in. But if you are managing on your own, there are numerous tools and systems available so you can automatize the vast majority of it.
– Publish a book: not everybody can (or should) write a book, but if you have something valuable, unique and have the capability to do so, then writing and publishing a book is great.
– Radio and TV guest: again, not everybody has the opportunity to be interviewed for a radio or TV. Oftentimes, assistance from a Public Relations team is needed to get you through the door.
My community and I would love to hear what’s been your secret recipe, share it in the comment section below of on my Facebook Page. And do the same if you’re looking for some additional advice, let’s start a discussion.