Skipping the arguments of how our perception of a reality is manipulated (and what the consequences are), I’d like to illustrate instead how easily your reputation and that of your business can be sabotaged.
If you said the top left one, then you are correct.
The top (left) photo is a courtesy of my husband and was taken in August 2007. The bottom (right) has been posted on Facebook (that’s where I first saw it) as “Cliff-side Dwellings of Ronda ~ Spain”.
Something didn’t seem right when I saw image of the historic buildings of my hometown, Skofja Loka (Slovenia) raising above the “Spanish Cliffs”. However, hadn’t I known my own home town, I would’ve probably ignore the whole situation – I might even share the picture of the Cliffs with my network. So, it made me wonder:
How can we know what we don’t know? Should we check every piece of information before passing it along? And if yes, how can we do so without spending hours on end conducting research and fact-checking?
How often do we let a “lie”, “illusion”, “fabrication” overpower the “truth” and the “fact”? How easily do we adopt the “new truth”?
With all the resources at our finger tips, it gets easier with every passing minute to share information, images, and more; posts go viral though the social media, and before you know it, hundreds of thousands may see, use and forward it. If you are not careful with checking the facts and the credibility of a source before you pass on the information, sooner or later you will jeopardize your own reputation and credibility.
Besides relying on the good old encyclopedia (if you happen own one), be advised that not everything can be “googled up”. Sometimes, some serious digging is required, especially when a something becomes viral. How to conduct a research should be a topic of a future blog.
But while we are at Photoshop, take a look at these 52 Worst Photoshop Mistakes in Magazines.
I’d love for you to share what your strategy is for checking the information? Did you ever mistaken a Photoshopped image for a real one? I am looking forward to exchanging more anecdotes on VBM Pro Facebook Page.